55-plus Mobile Social Networking Doubles
More than twice as many people age 55 and older visited social networks on their mobile phone in Q3 2011 compared to Q3 2010, according to a September 2011 report from The Nielsen Company. Data from...
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Social Media Excites Marketers, but Doesn’t Yet Generate Revenue
Our two cents: There are two very important points in this post. The first is the underlying principle that all marketing initiatives, regardless of channel need to support the overall business goals...
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How Much Money Can a Mobile App Game Make per Month
Source: “Here’s How Much ‘Fruit Ninja’ Makes Each Month From Ads” Business insider Laura Stampler | Jul. 12, 2012 Fruit Ninja, the popular mobile game that allows users to slash apart fruit with a...
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Developing a Mobile Measurement Strategy
By: Angel Evan Mobile has traditionally suffered from fragmentation due to a set of disparate technologies that don’t align to a common set of metrics or measurement practices. As marketers continue to...
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Pathmapp Launches An A/B Testing And Visual Analytics Service For Mobile...
Source: Rip Empson, Tech Crunch, September 12, 2012 As Eric Ries pointed out in a TechCrunch post last year, although many may be familiar with “A/B testing” as a direct marketing technique (what it...
View ArticleApplause
Applause is a mobile app analytics platform that scores a company’s mobile app by analyzing app store reviews. One of the most useful features is the Signals page, which allows you to see which factors...
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Twitter’s One-Two Punch Now Lets All US Advertisers Target People Who Just...
Say Nike runs a TV commercial campaign for its new Air Jordans across several shows and networks. Twitter tracks exactly when the ads are shown and on what programs. It then looks for people tweeting...
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